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Does Social Media Really Work?

Mon, Jul 14, 2008

The Homefront

Does Social Media Really Work?

Robert and I have been married for eight years. Sometimes it feels like eighty. Five of those years have been spent working on the straw. It has been quite a roller coaster ride. He’s had lots of great ideas in the past. But when he started talking about making a no-spill juice box straw, I was all in. The idea hit him while I was out running one evening. He had bathed our then 2yr-old daughter and dressed her in pajamas. Proud, I’m sure, that I wouldn’t have to bathe her when I got home. Gave her a juice box (grape, I think) and of course, it shot all over her nice clean pajamas. He looked like the mad scientist when I came home. Determined there had to be a better way. He made the comment “how could a company so big put out a product so messy for kids?” The journey began.

Since then I’ve learned more about tooling, manufacturing, patents, etc. than I thought I would ever need to know. The best part has been all the wonderful people we have met and the life long friends we have made along the way. All that’s left to do now is to convince the big brand companies that moms want a better product for their families. That’s why we’re reaching out for your feedback. 

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This post was written by:

Heather - who has written 15 posts on This is the Last Straw.


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